In the industry of social networking and online marketing, one of the major components to being successful is your ability to stay up to date with the most current information. By harnessing this knowledge, you place yourself in a position to give back to the community by providing or teaching it back to your prospects, customers and followers.
The best way to track social media traffic in Google Analytics is by creating a custom segment. This view provides a comprehensive dashboard of all traffic across all your social media channels. Google calls this an Advanced Segment. It’s an advanced feature but we’ll make it simple by outlining the steps below.
That’s very likely, which is why you don’t want to make those sites the flagship of your Social Media outreach. If you build a major reservoir of content about your company on Facebook, how do you transfer all that data over to the hot, new, emerging Social Media site? That’s a problem. That’s a hassle. And we all try to minimize business problems and hassles.
To run your report, go to the Advanced Segments drop-down menu and select “Social Media Sites”. Now, run your reports like you ordinarily would, this time choosing your new segment. You’ll now be able to run custom reports.
Today, we have many more choices. Nonetheless, our decision-making process remains the same. How much connection, how much intimacy do we need in order to communicate our message? CNN does not care about intimacy; they care about getting the news broadcasted to many people at once. Amazingly, social media also broadcasts news in much the same way CNN does. But, because the source comes from a “friend”, a “follower”, or a “connection” we are more likely to believe it. In the past we could eyeball the communicator during a face-to-face interaction to determine truth. Today, we must depend upon building relationships that create trust and that create believability.
To what extent does your social traffic correlate with your search traffic? An increase in search traffic can be a result of more social activity – the more people are hearing about you on the social web, they get to know you, and then do a search to find out even more about you. A strong SoMee Social ONG Token presence can build a company’s influence and reach.
Social media in general has been a huge focal point of success on the internet since the “human” seems to find connection to each other a must-need aspect of life.
Always remember that the respect you show to others and the integrity you live by are priceless. If you build your social media strategy around respect and integrity, you’ll be well on your way to positioning yourself properly for today and tomorrow.